1. What is a Media Institution?A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.
2. Give an example of a negative stereotype. All Swedish people have blonde hair
3. Give an example of a positive stereotype. All Blacks are great basketball players
4. What is the difference between denotation and connotation.Connotation represents the various social overtones, cultural implications, or emotional meanings associated with a sign. − Denotation represents the explicit or referential meaning of a sign. Denotation refers to the literal meaning of a word, the 'dictionary definition
5. TV is an example of a media platform – name 3 others.Youtube, Facebook, Twitter
6. The Hypodermic Needle Theory is the idea that media audiences passively believe and act upon what they read, see or hear in the media. To what extent do you think this is true or untrue? Give examples to support your answer. I think this is true but not that true. Some say that if you play a violent videogame then you are going to be influenced by that videogame.
7. Name 3 camera SHOT TYPES. Els-extra long shot, MS- mid shot, ls-long shot
8. Name 3 camera ANGLES. Straight eye level, birds eye view, low angle
9. Name 3 camera MOVEMENTS tilt, pan, zoom
10. Name 3 TRANSITIONS (EDITS)cut mix fade
11. What is mise-en-scene? the arrangement of scenery and stage properties in a play
12. List all of the NRS social categories.
| upper middle class | Higher managerial, administrative or professional |
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| | middle class | Intermediate managerial, administrative or professional |
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| | lower middle class | Supervisory or clerical and junior managerial, administrative or professional |
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| | skilled working class | Skilled manual workers |
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| | working class | Semi-skilled and unskilled manual workers |
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| | non working | Casual or lowest grade workers, pensioners, and others who depend on the welfare state for their income |
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13. Identify 4 different lighting techniques
Colour, Blackouts, The Set, Timing
14. Define Media Convergence – give a specific example.Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.
15. Who is responsible for putting age classifications on films and games in the UK and the US?British Board of Film Classification
