Amazon fire stick
Print advert:
The first impression of the print
advert is that it is a very simple product and it is really effective. It is
made affective as you will easily remember the product because people these
days like things to be simple and this is what is shown in this print advert.
There is nothing more than the product and its price which is easily remembered
by people who are passing this advert on the way to work. The first impresion
about the fire stick T.V ad is that the fire stick is eay to set up and it has
a wide range of choice. This is shown where Jeremy Clarckson flicks through a
wide range of catchup T.V channels.
Media Forms
For the print advert you might
find it on a large banner when driving. This advert would work for bilboards
because it is simple and can be read in huurry and it would be remembered
easily and as lots of people get to work on the road they would be able to
promote the advertisement better. This print advert would also be read in the
newspapers and this would be affective as people in there spare time at work
read the paper and if lots of people are reading the advert they will get more
income.
The T.V advert would be
broadcasted on T.V when the advert break is on. When people are sitting down on
the sofa and watching T.V they usely don’t like it when the averts come on but
if they see Jeremy Clarckson come on they proberbly wouldn’t change channel and
like to watch on and see that theres a new series with the top gear crew they
would like to buy it. The T.V advert wouldn’t get as publicised because there
are not a lot forms of media it could have been publcised on but as there are
so many people watching T.V and people on the internet there would lots of
people who see it.
Audience
The people who would buy the
amazon fire stick would be people who like choice and people who like having
the newest gadgets. You can see that amazon have a wide range of programmes
from when Jeremy Clarckson flicks through the catch up T.V and that means that
there is something for almost anyone. Also this is for people who like the
newest gadgets as it is a new product of Amazon and uselly Amazons products are
good quality. The product would be promoted to the working class as the price
is resonably cheap which means its afordable. The price of the product is a
unique selling point to the advert as it is quite a good price.
Institution
In the amazon fire stick T.V
advert the use brand synergies. These are shown when Jeremy Clarckson flicks
through the channels and there is netflix, BBC Iplayer, 5 demand and amazon
prime. These would mean that amazon would get more revenue because more people
would buy the product because the buyer has more choice. The brand values are
modern and entertaining and these are shown because it uses modern day humor
and the newest technoligy.
Representations
There are a few representations
for this advert are that it is a
steryotipical mansion so that’s what they potray of a modern day mansion. The
firestick is represented for people who like choice and lazy. This is because
you only need to stick it into your tv and your in. It is also choice as there
are so many catch up tv channels to choose from.
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