Step 4-Music Video

We want the band to be represented as a group who don't care about other people's opinions and how they are viewed by the public. The target audience is for young people who like rock music. We want a similar fan base to an artist like the Arctic Monkeys and we think the band would suit all demographics. This band would fit into the aspirers, reformers and explorers psychographics. The message we are trying to put across is to not care about what others think of you, and that you should do what you want.

Step 3-Music Video

Our music video will be a combination of narrative and performance. We have decided to go with this as we find this the most affective because

Step 2- Music video

We are going to be called 'blah'. The group will consist of Louis, Sam, Robert and I. We choose the band name because we found that it would engage the listener and it is easily remembered

Step 1- music video analysis

Tinie Tempah - Girls Like ft. Zara Larsson

1. The artists are Tinie Tempah and Zara Larson. The director is Craig Moore, the producers are Liam Johnston and Harriet Towler and producing company is Parlophone.
2. The record label is Parlophone.
3. People who are into house and dance music which are usually 13-21years
4. There is a slight negative as it talks about a man going into the club
5. In most of the music video there are zooms and follows on the people dancing to the song
6. All of the dancers are wearing skin tight clothes and Tinie Tempah is wearing beach clothes at it seems to be set in hot place. All of the light seems to come from the sun and there seems only to be makeup on the girls.
7. What made it successful is that the artist, Zara Larson, had a very successful song before this song and this is the type of music people like listening to these days

Arctic Monkeys - Do I Wanna Know? 

 

1. The artists are arctic monkeys, the producer is Ross Otran, the writer is Alex Turner an the director is David Wilson
2. The record label is Sage and Sound Recording, Los Angeles, California,ancho De La Luna, Joshua Tree, California
3. The target audience is people who like indie rock
4. There is no narrative to the music video
5. There are no real shots as its a cartoon of a guitar strumming
6. There is no misencene but the lady in the carton has got the typical cheerleading clothes on
7. What made it popular was that it had a catchy bass which is easy to remember

 

Royal Blood - Little Monster

 

1. The artist is Royal Blood, the producer is Tom Daglety and the two band members and the production company is The Blind Club.
2. The record label is Warner Bros. Records.
3. The target audience is people who like rock.
4. There is no narrative
5. There are lots of close ups and quick changing shots. The only movement is very quick zooms which look like new camera shots and there are lots of low angles. The whole music video is in black and white which explains why there are lots of fades to whites.
6. There are lots of fans which act as the 'props' and each band member obviously has their instrument. There isn't a lot of lighting that's noticeable because it is black and white.
7. The music video is not very successful however the song is so this is why so many have watched the music video. 

Evaluation

Product

I decided to go ahead with a cola kind of product which I felt was the right idea as I had lots of influences. At first I decided to go with a product which was a gummy sweet but it was hard to explain it so I decide to swap products. Jest came from the name of a drink which is called Jest beer and I felt could corporate it into a Cola. The product was made with pure oranges but a lot of sugar so young people would like the drink better. Also red was the colour I choose to go with because it’s a kind of bright and eye catching.

Product logo

 The product logo has red, orange and black fade which looks like a galaxy kind of texture which means that it feels like the drink takes you out of this world. The text itself is made of a bubbly kind of text which represents the kind of drink it is. All of this makes it affective as it brings the logo to life.

Storyboard