Step 1- music video analysis

Tinie Tempah - Girls Like ft. Zara Larsson

1. The artists are Tinie Tempah and Zara Larson. The director is Craig Moore, the producers are Liam Johnston and Harriet Towler and producing company is Parlophone.
2. The record label is Parlophone.
3. People who are into house and dance music which are usually 13-21years
4. There is a slight negative as it talks about a man going into the club
5. In most of the music video there are zooms and follows on the people dancing to the song
6. All of the dancers are wearing skin tight clothes and Tinie Tempah is wearing beach clothes at it seems to be set in hot place. All of the light seems to come from the sun and there seems only to be makeup on the girls.
7. What made it successful is that the artist, Zara Larson, had a very successful song before this song and this is the type of music people like listening to these days

Arctic Monkeys - Do I Wanna Know? 

 

1. The artists are arctic monkeys, the producer is Ross Otran, the writer is Alex Turner an the director is David Wilson
2. The record label is Sage and Sound Recording, Los Angeles, California,ancho De La Luna, Joshua Tree, California
3. The target audience is people who like indie rock
4. There is no narrative to the music video
5. There are no real shots as its a cartoon of a guitar strumming
6. There is no misencene but the lady in the carton has got the typical cheerleading clothes on
7. What made it popular was that it had a catchy bass which is easy to remember

 

Royal Blood - Little Monster

 

1. The artist is Royal Blood, the producer is Tom Daglety and the two band members and the production company is The Blind Club.
2. The record label is Warner Bros. Records.
3. The target audience is people who like rock.
4. There is no narrative
5. There are lots of close ups and quick changing shots. The only movement is very quick zooms which look like new camera shots and there are lots of low angles. The whole music video is in black and white which explains why there are lots of fades to whites.
6. There are lots of fans which act as the 'props' and each band member obviously has their instrument. There isn't a lot of lighting that's noticeable because it is black and white.
7. The music video is not very successful however the song is so this is why so many have watched the music video.