Evaluation

Product

I decided to go ahead with a cola kind of product which I felt was the right idea as I had lots of influences. At first I decided to go with a product which was a gummy sweet but it was hard to explain it so I decide to swap products. Jest came from the name of a drink which is called Jest beer and I felt could corporate it into a Cola. The product was made with pure oranges but a lot of sugar so young people would like the drink better. Also red was the colour I choose to go with because it’s a kind of bright and eye catching.

Product logo

 The product logo has red, orange and black fade which looks like a galaxy kind of texture which means that it feels like the drink takes you out of this world. The text itself is made of a bubbly kind of text which represents the kind of drink it is. All of this makes it affective as it brings the logo to life.